eBlasts are great for reaching a wide audience.
But there is a difference between sending an eBlast, and sending the right eBlast.
Here are some Best Practices for using hyBlast.
Create Engaging Subject Lines
Specific vs. Generic
What do you think your consumers would like to read more?
- ‘Amazing, Outstanding, Special Offer Just For You!’
- ‘Don’t Miss this Special Offer!’
In our experience, the last one strikes the perfect balance!
Try To Ask Questions
Subject lines written as a question tend to entice customers, especially if they are relevant.
For example, try sending prospects an Offer with this subject line:
‘Can You Imagine How Much This Costs?’
Make It Personal
People like personalized emails.
Adding your customer’s name, or the date of an event where you met can give your emails that personal touch:
‘Hi John. Great Meeting You at the Open House Last Sunday.’
Create A Sense Of Urgency
People like to grab offers that are available for a limited time.
It makes them feel like they have accomplished something big.
Create a sense of urgency. The more attention-grabbing your email is, the more likely it is to be opened:
‘Act Now!… You Don’t Want To Miss This Offer!’
Choose your words carefully. No one likes reading long sentences:
‘50% Off on Rent. Today Only!’
Time Your hyBlasts
It is critically important to send your hyBlasts at the right time for best results.
We found out that most people check their emails around 10 am when they are signing in to work. Hence, sending emails right around 10 am will result in more opens.
Consistency Is Crucial
Come and Join Us for a Pool Side Event!
When: December 13th
Where: The Ice Bar
Notice anything here?? This information doesn't sync up.
Make sure your eBlast message is consistent and shares the same narrative throughout.
Know Your Audience
Make sure you know who you are sending the eBlast to.
You don't want to send “50% Off Your First Month's Rent” to your residents.
Monitor Send Frequency
No one likes to be spammed with too many emails.
Start off with 2 eBlasts a month.
Then use hyBlast Reports to determine what frequency works best for you.
hyBlast 102: Create an eBlast
PrerequisitesBefore creating an eBlast Event, ensure you know how to use your hyBlast app. For more information, check out our article hyBlast app: Navigation & Features. Send Your First eBlastIn this training, you will learn how to create an eBlast ...
How to Reschedule an eBlast
How to Reschedule an eBlast In this tutorial, we will go step-by-step on how to reschedule an eBlast. Step 1 - Edit an existing eBlast We will begin by heading to an already scheduled eBlast, and choosing Edit. Step 2 - Abort eBlast You will then be ...
Customise Contacts Group for eBlast Set up
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How to Abort an eBlast
Tutorial In this tutorial, we will go step-by-step on how to abort an eBlast. Step 1 - Choose the eBlast to Abort We will begin by heading to an already scheduled eBlast, and choosing Edit. Step 2 - Click on Abort eBlast You will then be directed to ...
How to Duplicate an eBlast
Duplicating an eBlast In this tutorial, we will demonstrate the necessary steps in duplicating an eBlast. The duplicate feature is a shortcut to recreate an eBlast you have already sent. It is a very simple and easy step-by-step process. Step 1 - ...