GTM (Google Tag Manager) Installation and Troubleshooting

GTM (Google Tag Manager) Installation and Troubleshooting

1. Introduction

In the previous version of Hy.ly Source Attribution, the marketing manager needed to ask the web developer to insert the hyBeacon Master Script on the property website, this process time-consuming and error-prone.

Hy.ly has just released the Attribution Manager template that simplifies the installation process. With this new process, the marketing manager will be able to install it without changing a single line of code on the property website. Instead, the tag will be added to the GTM container.

In addition to the Attribution Manager template, the Event Tracking template helps generate useful reports for hyForms, hyTours, and Tour Site on Google Analytics.

This documentation will help the marketing manager install the GTM tags from Hy.ly and troubleshoot potential issues with the installation.

1.1. Source Attribution

Lead source attribution is the process of giving credit to different marketing campaigns that contributed to the accomplishment of a specific goal (such as a prospect scheduled for a tour, submitted the contact form, etc.).

A lead source is some additional metadata that attaches to the prospect’s record, and contains attributes from both Google analytics and affiliate tracking applications:
  1. Source (a UTM parameter)
  2. Medium (a UTM parameter)
  3. Campaign (a UTM parameter)
  4. Content (a UTM parameter)
  5. Term (a UTM parameter)
  6. Page URL
  7. Referrer
  8. Channel

The aforementioned lead source will be tracked automatically when you install the Hy.ly Attribution Manager tag to your GTM container.

1.2. Event Tracking

Event tracking is an advanced Google Analytics feature that allows you to track a specific prospect’s interaction/activity with a web page element. For example:
  1. Downloading a file
  2. Submitting a form
  3. Viewing a video
  4. Clicking on a link

However, it requires some technical knowledge to understand how to set up tags, triggers, and variables. 

Hy.ly has simplified the event tracking installation for hyForms, hyTours, Tour Site.  You don’t need to set up a bunch of tags, triggers, and variables, you just need to install the Hy.ly Event Manager Tag to your GTM container.

2. Source Attribution Installation

2.1. Template

GTM makes it easy to deploy and share a tag. Hy.ly has created the below template to simplify the tag installation process. Please  click here  to download the template.

2.2. Install Hy.ly Attribution Manager Tag from Template

Step 1:

Go to  http://tagmanager.google.com/,  click on Admin, then click Import Container


 

Step 2:

  1. Upload the Hy.ly Attribution Manager template from '2.1. Template'
  2. Choose the Default Workspace
  3. Select 'Merge'
  4. Select 'Rename conflicting tags, triggers, and variables
  5. Click 'Confirm'



Step 3:

Click 'Submit' and then 'Publish' to publish the new Hy.ly Attribution Manager tag: 

 



Congratulations! You have successfully installed the Hy.ly Attribution Manager tag to your GTM container, the tag will immediately take effect on your property website.

3. Event Tracking Installation

3.1. Template

GTM makes it easy to deploy and share a tag. Hy.ly has created the below template to simplify the tag installation process. Please  click here  to download the template.

3.2. Install Hy.ly Event Manager Tag from Template

Step 1:

Go to  http://tagmanager.google.com/,  click on Admin, then click Import Container.

 



Step 2:

  1. Upload the Hy.ly Attribution Manager template from '2.1. Template'
  2. Choose the Default Workspace
  3. Select 'Merge'
  4. Select 'Rename conflicting tags, triggers, and variables
  5. Click 'Confirm'



Step 3:

  1. Click on the 'Variables' tab on the left panel
  2. Click 'Hy.ly Event - Your UA Code here'
  3. Update the Tracking ID
 


Step 4:

Click 'Submit' and then 'Publish' to publish the new Hy.ly Event Manager tag.
 


Congratulations! You have successfully installed the Hy.ly Event Manager tag to your GTM container, the tag will take effect on your property website from now on.

4. Troubleshooting Source Attribution with Hy.ly Assistant

Source attribution can be problematic for many business owners. And multifamily properties, unfortunately, are not immune to this troubling trend.

Multifamily properties are often unaware of or unable to identify the source of a majority of their leads. Properties also tend to feel that the Internet isn’t really a driver of many of these engagements.

With the help of the Hy.ly Assistant extension, marketing managers can easily check if the source attribution is working properly when the prospect comes from a Search Engine, Internet Listing Service, Paid Ads, Social Networks, etc.

4.1. Source Code

Please  click here  to download the extension source code.

4.2.  Install Hy.ly Assistant from Source

Step 1:

In your Chrome browser, click 'Settings.'
 


Next, click 'Extensions'


Step 2:

  1. Enable Developer mode
  2. Click 'Load unpacked' and load the extension source code that you downloaded from '4.1. Source Code'


Step 3:

  1. Click 'Extensions'
  2. Pin the extension 'Hyly Tags Assistant 2' so you can quickly open the extension to troubleshoot the issue.
  3. Click 'Clear Cookies'.
 


Congratulations! You have successfully installed the Hy.ly Assistant extension.

5. Troubleshooting GTM

Step 1: Make sure that the same GTM has been entered on the website and Schedule a Tour Form.
Step 2: Make sure the GTM tag template has been installed. 
Step 3: Make sure event tracking is enabled for the property from the Hy.ly side. 
Step 4: If Google Analytic Goals is not working, kindly refer -  https://www.screencast.com/t/4soyGi9nMrEA
Step 5: For Facebook Pixel Conversion Tracking and Google Ads Conversion etc, need to ensure that we have used this trigger (Hy.ly hyTours Trigger For Third Party Conversion) on hyTour form:  https://www.screencast.com/t/itF1mvlZ98zy

If you don’t see any Hy.ly hyTours or Hy.ly hyForms events on the Google Analytics report, please send an email to  support@hy.ly





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