Overview : Introduction to hyRAF

Overview : Introduction to hyRAF

Context

Referral programs are an essential marketing process for all communities to get more prospects through the residents. Hyly.AI is introducing its Refer a Friend app - hyRAF, to help create the referral programs.

In this article, you will get an overview of the hyRAF app.

Prerequisite

Ensure you have access to the hyRAF app. In case you don't, connect with the Hyly.AI team.
Login to your my.hy.ly account, under your sub-org, and click on hyRAF. 



hyRAF Tab

Once you click on hyRAF, it will take you to the default tab of the hyRAF app. This tab houses all the referral campaigns of your property irrespective of their status: Active or  Inactive. These campaigns are listed with the very recent one at the top, then the one earlier to that and, so on.



You can filter your campaigns by clicking on the 'Filter' option beside the search option and then by clicking on the 'Select Status' dropdown to select between the active or inactive campaigns.





To the far right of each campaign, you can edit or click the three dots which offer the following options:
  1. Duplicate
  2. Preview
  3. Embed Code


Creating/Editing a Referral Campaign

To create a referral campaign, you can click the '+Referral Campaign' on the top right corner.




Edit Referral Campaign

You will immediately be taken to the referral campaign template. Here you have to edit all the fields as per your campaign. 

Referral Campaign Details

Edit the "Title" and the "Reward" for the campaign in this section.



Community Invites Residents to Enroll

Edit the set of Invites that you want to share with the residents to enroll in the referral campaign via different channels like Email, SMS, Resident Portal, or by sharing a direct link.



Resident Enrolls

Once you share the referral campaign invite with the residents, they'll want to Enroll. Edit the enrollment message in the "Resident Enrolls" section.


Resident Receives Email on Enrolling

You can edit the content of the "Thank you" email that the enrolled resident will receive in the "Resident Receives Email on Enrolling" section.




Resident Invites a Friend

Give your residents the option to share the campaign via different channels like email, Facebook, or Twitter. Also, share a default email with the residents to forward it to their friends as an invitation. You can customize the content of the message as per your requirements. 

Once the residents share the invite with their friends, they'll receive a confirmation which is also customizable.



Resident Gets Discount

Once the referred friend leases in, the resident will get a final email for the reward details. You can customize the email content as per your referral campaign plan.



Omnichannel Preview

In the omnichannel preview section, you will see how the entire campaign will look in different setups such as Desktop and Mobile. Select the email you want to see from the dropdown options and select the desktop or mobile option, whichever you wish to view.  







Schedule Invite


Send Test Invite

You are now ready to schedule your event invite. In the 'Schedule Invite' tab, you'll send a test email (and/or SMS) to the contacts of your choosing or your own email.




Schedule Invite

After sending the test invite, you can select the date and time and click on "Schedule Invite" to schedule the campaign.






Your Refer a Friend campaign is now ready to be sent to the residents!
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